Following an exclusive launch event in New York, multi-platinum independent recording artist and creative visionary Russ introduces a four-piece collection built for a complete hair routine.
Atlanta, Georgia, 12 June 2026 - The multi-platinum independent artist, New York Times best-selling author, and entrepreneur Russ announces the official launch of Palermo, his premium haircare brand born from years of research, personal passion, and an unwillingness to settle for less than exceptional. The launch marks another milestone in Russ’ journey as one of independent music’s most prolific and diversified creative forces.
Long admired for his hair, Russ has fielded questions from fans for years about the secret behind his look. The answer turns out to be something he was quietly building from the ground up. Working in close collaboration with a professional chemist, Russ spent years developing a proprietary formula that would meet his own exacting standards before ever reaching consumers. The result is ‘Palermo’, a four-piece luxury haircare collection designed to honor beauty and nurture the hair at every step of the routine.
The ‘Palermo’ Collection
Jasmine Petal Shampoo – A gentle yet thorough cleanse formulated with skin-nourishing actives. Designed to purify without stripping, the Jasmine Petal Shampoo lays the foundation for a healthy hair routine.
Zagara Conditioner – Deeply conditioning with Shea Butter, Argan oil, and Hydrolyzed Quinoa, the Zagara conditioner replenishes moisture and restores softness after every wash.
Plumeria Leave-In Conditioner – A lightweight leave-in treatment powered by Shea Butter and Hydralized pea Protein. The Plumeria Leave-In Conditioner delivers all-day moisture, detangles effortlessly, and keeps hair feeling nourished between wash days.
Blue Jacaranda Styling Foam – A finishing foam that defines, holds, and enhances natural texture without stiffness or residue. Formulated with conditioning agents to keep every style looking intentional from morning to night.
Jasmine Petal Shampoo – A gentle yet thorough cleanse formulated with skin-nourishing actives. Designed to purify without stripping, the Jasmine Petal Shampoo lays the foundation for a healthy hair routine.
Zagara Conditioner – Deeply conditioning with Shea Butter, Argan oil, and Hydrolyzed Quinoa, the Zagara conditioner replenishes moisture and restores softness after every wash.
Plumeria Leave-In Conditioner – A lightweight leave-in treatment powered by Shea Butter and Hydralized pea Protein. The Plumeria Leave-In Conditioner delivers all-day moisture, detangles effortlessly, and keeps hair feeling nourished between wash days.
Blue Jacaranda Styling Foam – A finishing foam that defines, holds, and enhances natural texture without stiffness or residue. Formulated with conditioning agents to keep every style looking intentional from morning to night.
The name ‘Palermo’ is a tribute to Russ’ heritage, with his family roots in Palermo, the historic capital of Sicily, Italy. To bring the brand’s story to life, he traveled to Palermo to shoot the official campaign on location, lending the visuals a cinematic European luxury aesthetic that reflects both the quality of the product and the depth of its origins.
This launch is the latest chapter in a creative career defined by self-determination. Since independently releasing and distributing his own music, Russ has accumulated over 24 billion streams, sold out international tours, was recognized earlier this year as the second most certified independent rapper in RIAA history, and built a music empire without the backing of a major label. Palermo extends that same philosophy of ownership and craft into the world of beauty and wellness.
With Palermo, Russ demonstrates once again that his vision extends far beyond the recording studio. He is a creative head, a builder, and an entrepreneur, and Palermo is proof that when he enters a space, he enters it with intention.
This launch is the latest chapter in a creative career defined by self-determination. Since independently releasing and distributing his own music, Russ has accumulated over 24 billion streams, sold out international tours, was recognized earlier this year as the second most certified independent rapper in RIAA history, and built a music empire without the backing of a major label. Palermo extends that same philosophy of ownership and craft into the world of beauty and wellness.
With Palermo, Russ demonstrates once again that his vision extends far beyond the recording studio. He is a creative head, a builder, and an entrepreneur, and Palermo is proof that when he enters a space, he enters it with intention.
Palermo is now available on Palermo’s Website.
NOTE FOR EDITOR: NOT FOR PUBLICATION
Please find the ‘Palermo’ press kit here.
Please find the ‘Palermo’ press kit here.
About Russ
Backed by 22 billion streams and 35 million singles sold, multi-platinum artist, producer, entrepreneur, and New York Times best-selling author Russ has built a blueprint for modern creative independence. Known for writing, producing, and mixing his own catalog, his self-made approach led to chart-topping albums like There’s Really A Wolf and SHAKE THE SNOW GLOBE. Globally, he’s sold out iconic venues including the O2 Arena, Crypto.com Arena, and the Hollywood Bowl, with standout performances at festivals such as Coachella and Soundstorm. In 2022, he expanded his executive footprint with the relaunch of DIEMON, his own independent label. Russ has also entered the consumer goods space with Palermo, his forthcoming haircare brand. Across music, literature, and film, Russ continues to champion independence, emotional intelligence, and long-term creative ownership.
Backed by 22 billion streams and 35 million singles sold, multi-platinum artist, producer, entrepreneur, and New York Times best-selling author Russ has built a blueprint for modern creative independence. Known for writing, producing, and mixing his own catalog, his self-made approach led to chart-topping albums like There’s Really A Wolf and SHAKE THE SNOW GLOBE. Globally, he’s sold out iconic venues including the O2 Arena, Crypto.com Arena, and the Hollywood Bowl, with standout performances at festivals such as Coachella and Soundstorm. In 2022, he expanded his executive footprint with the relaunch of DIEMON, his own independent label. Russ has also entered the consumer goods space with Palermo, his forthcoming haircare brand. Across music, literature, and film, Russ continues to champion independence, emotional intelligence, and long-term creative ownership.
For all press enquiries on Russ, please contact:
The Media Nanny - russ@themediananny.nl
The Media Nanny - russ@themediananny.nl